I am really not sure if its all the green wash going on, or the fact that I have seen too many righteous academics, maybe just simply my natural sense of rebellion, but the word Ethical has just got to me!!
So it was just glorious and refreshing at the Estethica press day at Somerset House yesterday to hear Lucy Siegle coin the phrase Intelligent Fashion!
The Estethica Press follows a format , brunch, preview of Estethica designers summer sun collection, then announcement by British Fashion Council of the new recipients of the Estethica mentoring scheme, supported by the London Development Agency followed by a lively Q&A with a theme 'Sustainable Fashion from Conservation to Innovation,followed by tea and and the protocol carriages!
Lucy Siegle formed part of the panel which included, Jessica Brinton (Sunday Times Style), ,Christopher Raeburn, Dilys Williams (Centre for Sustainable Fashion), Claire Hamer (Eight) and Orsola de Castro (Co-curator, Estethica).
There is always a bit of an attack on the panel by lets call it for the moment the non believers, or maybe the cynics might be a better word! I mean I know that nothing is perfect and the Ethical brigade can get quite precious once in a while! But really no one can take away the total commitment and perseverance of Orsola de Castro and Filippo Ricci, plus they re not really interested in grabbing the limelight! Whenever I see Orsola she says she is counting the days till march when she can just slide back into being a designer. poor darling wondering if anyone will let her!
Anyhow it was HERE that Lucy Siegle uttered the words intelligent fashion! Right on!
I mean who the hell doesn't want to consider themselves that! Its a marketing dream, translatable in every language, which I am going to make full use of!!
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