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| Alanna Weston Creative director Selfridges wearing Katherine Hamnett |
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| James Knight staff manning the fish stall in the Food Hall Running from 11 May – 12 June, the first enviromental project and biggest is both a celebration of the oceans and a forum for conservationists to issue an urgent public wake-up call to address issues of sustainability, overfishing and marine protection. Driven by the unthinkable prospect of the world’s major fisheries collapsing by 2050, the London store has given itself over to leading international marine protection campaigners and 22 environmental NGOs, as well high profile activists from the worlds of art, fashion, culinary arts, and entertainment. Jonathan Baillie, co-creator of Project Ocean and Director of ZSL said, “Project Ocean signals the biggest-ever retail activism campaign designed to ‘sell’ and engage public mind-sets on overfishing, an issue that needs mass support. We hope that this innovative partnership with Selfridges makes the public understand the issues around overfishing, and measurably leads to more fish in the sea”. |
Being a pescaterian the whole idea of killing our fish supply is abhorrent all be it I won’t be alive by 2050 unless we discover some life sustaining drug. But I take stewardship of our land quite seriously and since the politicians seem to be incapable of doing anything about it, I think Selfridges has just made it a wee bit clearer about how we can do it ourselves. I mean checking up in the Selfridges Fish guide booklet which is now available free and dotted around their food hall I saw a couple of my favourite fish on the danger list.
Gosh! Although it’s tough the idea of no more `Raie au Beurre Noir` there are plenty of alternatives and the expert staff at James Knight are happy to find you one. If in doubt or your just can’t find your fave fish fast enough, you can always check website fishonline.org although be warned as a fish lover find the whole thing totally disheartening!!
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